The Brief: Isuzu is one of the most influential brands in Zambia. They’ve been around for decades and have a strong presence, but they’re not always getting the attention they deserve. This campaign was focused on creating a targeted campaign to showcase the impressive offerings available from Isuzu, from off-roading, to family to utility and everything in between.

The goal of this campaign was to re-energize the Isuzu brand and build its presence to a level where other brands begin to use it’s method as a blueprint for growth.